Distill Your World Mexico

Master For You Agency, SL undertook a project in Mexico, partnering with local leaders to explore themes of innovation, gastronomy, sustainability, and community spirit—values shared by The Macallan and The Roca brothers. The project culminated in a variety of creative outputs. These included a documentary series for Amazon Prime Video, featuring Mexico in the final episode, and a Limited Edition whisky with unique packaging inspired by the journey, created by a local Mexican artist.

Additionally, the Roca brothers crafted a gastronomic creation inspired by Mexico and the Day of the Dead celebration. A comprehensive social media campaign showcased the special features of each character involved in the episode, and the project was celebrated with two launch events.