Distill Your World Mexico

We researched inspiring places in Mexico by partnering with local leading characters with a unique view about innovation, gastronomy, sustainability and community spirit, shared values of The Macallan and The Roca brothers, and take us through the celebrations of the day of the dead. We documented the whole process creating content as:

- A documentary series for Amazon Prime Video featuring Mexico in the final episode.
- A Limited Edition with a whisky and a unique packaging including an artwork inspired by the journey and created by a local Mexican artist.
-A gastronomic creation of the Roca brothers inspired in Mexico and The day of dead celebration.
-A content social media campaign with special features of every character involved in the episode.
-2 launch events.