2024

Accelerate Opportunity

Entrant

Gravity Global

Category

Marketing - Branding, Advertising & Marketing

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Embraer faced significant challenges, including achieving stand-out in a communications landscape saturated with sustainability claims, distilling complex engineering topics into engaging short films of 1-2 minutes, and bringing their engineering concepts and innovations to life using cutting-edge animations and filming techniques across multiple episodes within specific budget constraints.

The objective was to strategically establish and bring to life a clear and differentiating positioning for Embraer in the commercial aviation market, addressing the airline industry within the ‘We live for the challenge’ ethos of their overarching group brand. This involved establishing ownable competitive territory against main rivals such as Boeing & Airbus and identifying key differentiators that influence purchase decisions in the long-term buying cycle (typically 3-8 years) relevant to all global markets.

Additionally, the objective was to enable dynamic storytelling that adapts to a sector undergoing change, and to build a brand campaign platform that lives for the long term, shifting between themes to reflect the brand and remain relevant for communications activity throughout the funnel from brand awareness to demand.

 
2024
The Connor Group shows with the right people, plans, and process, anything is possible!
Company & Organization

Entrant

The Connor Group

Category

Company & Organization - Real Estate

Country / Region

United States

 
2024
CityConnect Ecosystem: Transforming the Customer Digital Experience in Government.
Information Technology

Entrant

City of Sydney Council

Category

Information Technology - Government

Country / Region

Australia

 
2024
Customers Over Celebrities
Customer Service

Entrant

Toco Warranty

Category

Customer Service - Training / Knowledge-Based

Country / Region

United States

 
2024
FTSE Russell, an LSEG business: Russell Reconstitution Campaign
PR & Communications

Entrant

LSEG

Category

PR & Communications - Financial Services

Country / Region

United States