2024

Tucky: Affiliate Marketing Strategy

Entrant Company

Hawke Media

Category

Marketing - Marketing Agency of the Year

Client's Name

Tucky

Country / Region

United States

Tucky, a fast-growing fashion accessory brand revolutionizing DIY crop tops, recognized the potential of strategic partnerships to expand its reach and engage its target demographic more effectively. However, lacking the internal resources to execute this strategy seamlessly, the Tucky team sought the expertise of Hawke Media.

Hawke Media, renowned for its prowess in digital marketing and personalized approach, was tasked with the mission to bolster Tucky's partner network, optimize content, and benchmark commission rates. The collaboration between Tucky and Hawke Media yielded remarkable results, including a swift and massive return on investment and the acquisition of over 110 new content partners per month.

Operating at the intersection of a full-service agency and an in-house CMO, Hawke Media brought its wealth of experience and strategic insights to the table. Tucky, with its innovative approach to fashion and commitment to sustainability, found a natural ally in Hawke Media's dedication to delivering high-converting traffic, reliable revenue streams, and fostering close partner relationships.

Maintaining a steadfast commitment to providing responsibly produced fashion solutions, Tucky's mission aligned perfectly with Hawke Media's values. Through their partnership, Tucky and Hawke Media achieved remarkable results, including a 6,259.63% increase in GMV compared to traditional affiliate methods, a 5,103.57% rise in ordered SKUs, and a significant increase of 4,000 buyers. This success not only propelled Tucky's growth trajectory but also solidified its position as a frontrunner in the DIY fashion space, setting a new standard for innovation and sustainability in the industry.

Credits

Director, Social Media & Influencer Marketing
Cynthia Soowal
CEO/Founder
Erik Huberman
President/Co-Founder
Tony Delmercado
 
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Entrant Company

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