Redefining Engagement: Unleashing the Power of Social Media at City of Sydney

Social media channels stand as the City of Sydney’s third-largest engagement channel, with an impressive outreach of over 700,000 followers. Last year alone, the City of Sydney Council proudly engaged in more than 35,000 interactions, showing the power and influence of its social media presence.

The City of Sydney Council 2020 Social Media Service Review led them to an important revelation. The City of Sydney needed to innovate and invest in reengineering its Social Media engagement Business Processes enabling technology and redefining how it provides community services.

City of Sydney Council's goal was to revolutionize the way they connect with their community and elevate the City of Sydney Council's social media presence. They wanted to move beyond simply responding to incoming inquiries and publishing content, and ambitiously seek new ways to proactively foster a genuine connection that would transform their engagement results. In doing so, the City of Sydney Council sought to set a new benchmark for effective social media management and the provisioning of community services.

To ensure the City of Sydney Council had the best solutions at its disposal, they conducted a Request for Tender (RFT) process to procure top-notch software and implementation services. The result was a game-changing platform capable of seamless operation across all their social media channels. The City of Sydney Council's new tool empowered them to monitor and respond to incoming inquiries swiftly, publish captivating content, and even perform insightful community sentiment analysis.

Perhaps most importantly, the City of Sydney Council's enhanced capabilities allowed them to truly listen to its community, fostering a genuine connection that has transformed their engagement results. The City of Sydney Council's Social Media Platform has not only boosted its efficiency and responsiveness but has also deepened the bonds with its city residents.