Long International Website

Long International is an engineering and construction claims consulting company that offers construction claims analysis, project management consulting, construction-related insurance claims analysis, risk analysis, and expert testimony services. Since 1996, Long International has served clients in 70 countries.

In September 2021, the company launched a new, modern website detailing its services and showcasing its articles, publications, experts, experience, and history. The searchable Experts and Project Experience pages provide filters to help visitors target specific information, and the About Us, Graphic Services, and Industry pages benefit from slideshows. Overall, the website offers a well-organized user experience with high-quality video, graphics, and photographs.

Since 2022, in addition to regular maintenance and updates, upgrades have included edits to the original copywriting, additional Services pages, and pop-up notifications to help visitors connect with Long International. The company has undertaken dedicated search engine optimization work to assure Google that the Long International domain is trustworthy, and its aggressive strategy towards SEO is working. Comparing January 2022 to January 2024, the total number of users increased more than eightfold, and clicks via organic search increased more than elevenfold.

In July 2022, Long International launched a weekly blog, which requires an ongoing commitment to writing, editing, and formatting educational material, along with creating social media and email notifications about new posts. In 2023, Long International continued to enhance search engine optimization, increased website security and server integrity, and explored avenues for using the growing field of AI to enhance a website user’s experience.