2024

Toco At Work: Solving the Problem in Plain Site

Entrant Company

Toco Warranty

Category

Business Development - Transportation

Client's Name

Country / Region

United States

“WHOOOO!!!!”
Ric Flair screams at you from the TV set. Perhaps next time it will be Vivica Fox, Chris Berman, or Ice Tea. CarShield spends a lot of money hiring celebrities to promote their product. That costs a lot of money.
Toco spends that kind of money also… but on claims and customer success, not marketing.
Intro:
Toco Warranty is the highest overall rated provider of Vehicle Service Contracts (AKA extended warranty). Toco earned these accolades by investing in its customers’ claims and their success rather than paying expensive celebrities to promote Toco products on TV or radio.
Toco Warranty is a pioneer in the extended warranty space, creating the first program to be a month-to-month, subscription-based service. This approach means that instead of customers being locked into 3–7-year contracts, Toco gives the customer a service that they can cancel at any time. That means that every month, Toco has the onus of winning the customer’s business. Unlike its competitors in the market space, Toco administers and is at risk for customer claims, creating a full-stack customer experience that is managed and fulfilled by Toco. Toco’s Concierge team works with the customer from the initial claim call to the last, remaining in constant communication regarding a claim and providing support for the customer along the way to ensure that a vehicle breakdown has minimal impact on the lives of their customers.
The “other guys” sell the product and then leave the customer in the hands of whichever third-party administrator handles the claims. This creates customer confusion, conflict, and a lack of accountability.
Wouldn't you want to put your trust in a business that owns the customer experience at every touchpoint including reputable sales principles, honorable claim adjudication, and Titan award-winning customer service?
Or, do you want to put your trust in a company that promotes using the "Dirtiest Player In The Game”?

Credits

Executive Vice President
Paul McGee
Sr. Director of Growth and Aquisition
Tranell Montague
COO
Brad Basmajian
Vice President of Operations
Pauline Brooks
 
2024
An innovative online football ticketing solution benefitting both clubs and their supporters

Entrant Company

Kaizen Ticketing

Category

Product & Services - Sports

Country / Region

United Kingdom

 
2024
DGS Environmental Design

Entrant Company

FORMA by MOYA

Category

Marketing - Branding, Advertising & Marketing

Country / Region

United States

 
2024
Universal Render & Header Platform at eBay: Drives Engagement, Streamlines Navigation & Accelerates product agility

Entrant Company

Damodaran Chingleput Sathyakumar

Category

Information Technology - Software

Country / Region

United States

 
2024
Ayala Malls Abreeza: Grateful Wall Year 2

Entrant Company

Ayala Malls Abreeza

Category

Marketing - Best Event Marketing Campaign

Country / Region

Philippines