Collective Voice x Wayfair Way Day Creator Campaign

Collective Voice operates as a full-service Creator Marketing platform, offering a comprehensive and transparent solution for more than 2,000 brands to manage influencer affiliate and sponsored content activations. This platform provides brands access to a network of nearly 30,000 creators spanning a wide array of categories, creating affiliate shoppable content.

Between 2022 and 2023, Wayfair enlisted Collective Voice as a trusted partner to fully harness the potential of Creator Marketing. Together, they launched an extensive Creator campaign designed to promote Wayfair's bi-annual Way Day sales event. This campaign featured high-quality, shareable content and highlighted Wayfair's substantial discounts of up to 80% off on outdoor and indoor furniture, home decor, and kitchen appliances during these major sales events.

Although Creator marketing has been a part of marketing strategies, these efforts are often fragmented. Collective Voice aimed to bridge these gaps by executing a comprehensive, unified, and transparent campaign to fulfill Wayfair's objectives. The campaign involved a dynamic group of creators, employing a full-funnel approach and utilizing Collective Voice's technology and capabilities to manage the campaign from inception to optimization.

This successful campaign effectively boosted sales and increased traffic for Wayfair. It engaged home and lifestyle creators who crafted a series of social media posts to promote Way Day. Collective Voice implemented a multi-faceted casting strategy, involving 60 diverse creators who collectively produced 380 social media posts. These efforts resulted in 5.3 million impressions, 146.7 thousand engagements, and a significant upswing in Wayfair's sales. Additionally, the campaign's impact and performance were continuously monitored and assessed for optimization.