Melissa Wong, CEO and Co-Founder

CEO and Co-founder Melissa Wong started Zipline because she couldn’t find a technology solution that solved her communication problem at one of North America’s largest retailers. She was focused on getting stores to execute to brand standards but it was a struggle. After hundreds of conversations with store managers, district leaders, HQ employees, and peers across the industry, she realized that the breakdown in store execution was the result of ineffective communication - - and it was holding the brand back from achieving its goals. So, she partnered with technical Co-founder, Jeremy Baker to build Zipline.
Today, retail is in a state of constant flux. The pandemic, supply chain issues, changing customer demands and the great resignation have driven retailers’ need to be agile and turn on a dime. Zipline is how the world’s best brands keep today on track.