Let's Meet at The 30th

yala Malls The 30th, also known as The 30th, represents Ayala Malls' inaugural venture in the heart of Pasig City and the Ortigas Commercial Business District. Launched in 2017, The 30th boasts a strategic location adjacent to numerous exclusive subdivisions, residential high-rise developments, corporate offices, and private schools. This prime positioning renders the mall an ideal destination for families, students, and young professionals, who frequent it for dining, shopping, and entertainment.

However, The 30th faced formidable competition from larger, well-established shopping malls located within a 5-kilometer radius. This challenge was further compounded by the COVID-19 pandemic, which imposed mobility restrictions and operational limitations due to government policies. In the wake of successive lockdowns, The 30th grappled with multiple store closures and a sharp decline in foot traffic. Even post-pandemic, the mall struggled to regain its momentum, with hybrid school and work arrangements impacting weekday footfall. The shifting landscape brought about by the pandemic obscured The 30th's identity.

Given these circumstances, it became evident that The 30th required a strategic repositioning, a refresh of its offerings, and a revitalization of its brand.