2023
Entrant Company
Category
Client's Name
Country / Region
Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.
As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.
Entrant Company
Jade Global
Category
Information Technology - Fastest-Growing IT Company of the Year
Country / Region
United States
Entrant Company
MPC Rio Comunicação
Category
Event - Launch Event
Country / Region
Brazil
Entrant Company
Kalpesh Barde
Category
Information Technology - Financial Services
Country / Region
United States
Entrant Company
Matson Money
Category
Company & Organization - Financial Services
Country / Region
United States