2023
Entrant
Category
Client's Name
Country / Region
Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.
As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.
Entrant
NoBroker Technologies Solutions Pvt Ltd
Category
Company & Organization - Real Estate
Country / Region
India
Entrant
Gravity Global
Category
Marketing - Branding, Advertising & Marketing
Country / Region
United Kingdom
Entrant
4Life
Category
Product & Services - Food & Beverage
Country / Region
United States
Entrant
Proforma
Category
Marketing - Marketing Executive of the Year
Country / Region
United States