2023

Pratik Daga

Entrant

Asana

Category

Information Technology - Technical Professional of the Year

Client's Name

Country / Region

United States

Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.

As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.

 
2023
Disintermediation of Real Estate Industry
Company & Organization

Entrant

NoBroker Technologies Solutions Pvt Ltd

Category

Company & Organization - Real Estate

Country / Region

India

 
2023
It’s surprising what coffee can do!
Marketing

Entrant

Gravity Global

Category

Marketing - Branding, Advertising & Marketing

Country / Region

United Kingdom

 
2023
4Life Transfer Factor® Immune Boost
Product & Services

Entrant

4Life

Category

Product & Services - Food & Beverage

Country / Region

United States

 
2023
Patrick Magyar
Marketing

Entrant

Proforma

Category

Marketing - Marketing Executive of the Year

Country / Region

United States