2023

U.P. Town Center: Paws & Play Year 5

Entrant Company

Ayala Malls Inc.

Category

Marketing - Best Cause Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls U.P. Town Center (UPTC), with its vast open spaces and lush greeneries, has long been known as an ideal space for customers to shop and dine in the company of their pets. Rather than place restrictions, UPTC embraced this as a unique and enduring culture of its most loyal mallgoers. Most mall merchants have followed suit with restaurants offering water bowls to customers dining with their pets and retail stores having special zones where pets are welcome. These efforts coincide with recent statistics showing approximately 67% of Filipinos have dogs in their households, while 43% have cats. Most consumers, if not all, are showing an increasing preference for pet-friendly establishments.

 
2023
Seismic's Enablement Maturity Growth Plans

Entrant Company

Seismic

Category

Customer Service - Software

Country / Region

United States

 
2023
Music and Media Mogul

Entrant Company

Parlour Global

Category

Entrepreneur - Music

Country / Region

Singapore

 
2023
Makers Nutrition

Entrant Company

Makers Nutrition

Category

Entrepreneur - Business to Business

Country / Region

United States

 
2023
TCS Trail at Lidingöloppet

Entrant Company

Tata Consultancy Services

Category

Marketing - Sports

Country / Region

Sweden