2023

U.P. Town Center: Paws & Play Year 5

Entrant

Ayala Malls Inc.

Category

Marketing - Best Cause Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls U.P. Town Center (UPTC), with its vast open spaces and lush greeneries, has long been known as an ideal space for customers to shop and dine in the company of their pets. Rather than place restrictions, UPTC embraced this as a unique and enduring culture of its most loyal mallgoers. Most mall merchants have followed suit with restaurants offering water bowls to customers dining with their pets and retail stores having special zones where pets are welcome. These efforts coincide with recent statistics showing approximately 67% of Filipinos have dogs in their households, while 43% have cats. Most consumers, if not all, are showing an increasing preference for pet-friendly establishments.

 
2023
NBA Park: One and Only
Event

Entrant

MPC Rio Comunicação

Category

Event - Launch Event

Country / Region

Brazil

 
2023
Seamless DX for a leisure & entertainment destination
Information Technology

Entrant

Robosoft Technologies

Category

Information Technology - App Development

Country / Region

India

 
2023
Mplus Marketing Mentoring
Entrepreneur

Entrant

Category

Entrepreneur - Training / Knowledge-Based

Country / Region

Germany

 
2023
The Macallan - The Spirit of 1926
Creative

Entrant

Master For You Agency & The Leith Agency

Category

Creative - Best Creative Project or initiative

Country / Region

Spain