2023

U.P. Town Center: Paws & Play Year 5

Entrant

Ayala Malls Inc.

Category

Marketing - Best Cause Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls U.P. Town Center (UPTC), with its vast open spaces and lush greeneries, has long been known as an ideal space for customers to shop and dine in the company of their pets. Rather than place restrictions, UPTC embraced this as a unique and enduring culture of its most loyal mallgoers. Most mall merchants have followed suit with restaurants offering water bowls to customers dining with their pets and retail stores having special zones where pets are welcome. These efforts coincide with recent statistics showing approximately 67% of Filipinos have dogs in their households, while 43% have cats. Most consumers, if not all, are showing an increasing preference for pet-friendly establishments.

 
2023
Makers Nutrition
Business Development

Entrant

Makers Nutrition

Category

Business Development - Health Products & Services

Country / Region

United States

 
2023
TCS London Marathon: Building on Belief
Marketing

Entrant

Tata Consultancy Services

Category

Marketing - Best Social Media Marketing Campaign

Country / Region

United Kingdom

 
2023
Compass Datacenters
Company & Organization

Entrant

Compass Datacenters

Category

Company & Organization - Most Innovative Company of the Year

Country / Region

United States

 
2023
We Are Matson Money
Company & Organization

Entrant

Matson Money

Category

Company & Organization - Financial Services

Country / Region

United States