MAX Wheels by NODO

It is a dynamic landing page for brand-new cinematography equipment — Inertia Wheels MAX. Through rich interactions, 3D renders, and digestible copies, we show off the unique physical features of the product, highlight its' selling points, drive demand, and encourage the audience to make a purchase decision.
The NODO landing page contains self-explanatory animated graphics to show the interactions between a wheel and the camera, teaching the audience about the effects that can be created. At the same time, interactive tech sections at the end of the site inform users just enough to dive deep into the product, be it an entry-level consumer or a knowledgeable engineer planning to purchase cutting-edge filmmaking equipment.