2022

THE WORLD IS A BEAUTIFUL PLACE

Entrant Company

Gravity Global

Category

Marketing - Aerospace & Defense

Client's Name

Airbus

Country / Region

United Kingdom

Airbus approached Gravity to develop a brand platform that captured their newly penned purpose, “Pioneering sustainable aerospace for a safe and united world”. This purpose took a more responsible positioning, moving them away from the industry-wide product & feature-led marketing and onto a global platform that focuses on human experiences and outcomes, to demonstrate how Airbus’ aerospace innovation and drive can help improve society and the future of the planet.