Transforming Nano Singapore into an Online Market Leader

Nano Singapore was started on a simple, powerful idea: To Help People Live Happier Through Wellness Innovation. As a health supplement brand, it enters an existing well-saturated market. Locally, the health supplement landscape was dominated by local brands such as Ocean Health as well as publicly listed companies behind brands such as Blackmores (Since 1932), Swisse (Since 1969). Standing out was tremendously challenging. As a result, Nano Singapore’s packaging, branding and story become even more important.