2022
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Content means different things to different people. Articles. Videos. Podcasts. All sorts. Sometimes the written word has been pushed to one side in favour of newer, shinier toys in the marketeer’s kitbag. But for certain audiences, the power of the written word – and written content – is arguably still the most influential tool. The ability for an expert to present an articulate, coherent argument around a core theme or idea that sparks the imagination and creativity of others can be an incredibly effective tool.
So when AkzoNobel wanted to reach an international audience of architects for its Interpon brand, and convince them of the benefits of powder coatings over traditional liquid paints, we suggested content was key. We proposed two, authoritative White Papers, one that focused on the design benefits of powder coatings and a second to focus specifically on sustainability. And what a success they turned out to be.
Credits
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One Avenue Group
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Customer Service - Real Estate
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United Kingdom
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QNET
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Marketing - Best Social Media Marketing Campaign
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Singapore
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Herbalife Nutrition
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Business Website - Multi-level Marketing
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United States
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PeopleScout
Category
Business Technology Solutions - Artificial Intelligence/ Machine Learning Solution
Country / Region
United States