Robbie Cabral

I'm that entrepreneur that wears many hats. I'm the CEO and Founder at BenjiLock, and I love been involve in every aspect of the business, especially the innovation side of things.

Based in Los Angeles, California, and founded in 2014 by inventor and entrepreneur Robbie Cabral, BenjiLock has redefined the personal security experience through hybrid technology with the consumer in mind. Featured on ABC's hit show Shark Tank, Robbie Cabral landed Kevin O'Leary as an investor with a 15% equity stake in the company, catapulting BenjiLock's potential and success by securing a licensing partnership with Hampton Products International, the leader in security and hardware innovations and makers of BRINKS locks. Through this strategic partnership, BenjiLock was able to utilize the 30+ years of experience of Hampton Products International to further its production and manufacturing, escalating the brand to unprecedented levels. Today, BenjiLock's fingerprint technology is expanding into a portfolio of products, including an upcoming line of bike locks, next-generation of padlocks, drawer closets, and cabinet locks, as well as a brand new line of smart home door locks.

We specialize in personal security. The traditional lock hasn't changed in over 100 years, and since the introduction of the key, the BenjiLock invention has become the innovation in its category. BenjiLock is the fresh air when it comes to padlocks and the world of locks. The innovations are becoming more accessible as we go, and each to fit their lifestyle. The hybrid mechanism of the innovation makes it unique and accessible to friends, families, the "active" generation, and the accessibility community to seniors and people with disabilities.

It speaks volumes! And we're just getting started. It's also a testament that hard work pays off. If you have an idea, go for it. That's what we did with BenjiLock. Innovation is exciting, and we're honored.

We're excited! Not only we're expanding our retail footprint, but we see BenjiLock as a global brand, and to be recognized with a TITAN award, means a lot to the entire team. Remember, padlocks are universal.

To tell you the truth—when you're passionate about what you do, nothing is challenging. It becomes more fun and exciting to go at it!

Simplicity at its best. When I created BenjiLock, it wasn't because I wanted to do something. I decided to go all-in because I noticed a solution to a problem. If you go that route, then the ideation process is simple. I don't like to overcomplicate things. Put yourself as the consumer, and go from there.

Teamwork makes the dream work. It may sound cliché, but it's the truth. Let everyone be themselves, and everything will flourish.

I believe my personal story and struggles to get where I am at today are what truly is the American Dream. The everyday people relate to it because I am one of them. BenjiLock has a story to tell as a brand compared to others. Why? Because it's real life. As the author of Steve Jobs's biography, Walter Isaacson, said during CES: "Robbie Cabral had something, perhaps even better than a rock star—he had become a lock star." And I couldn't agree more.

The industry was already there. I'm just disrupting it. BenjiLock is building a community. It's breaking the mold and thinking of 'locks' to the current and future generation, especially the Millenials, Gen Z, and Alphas. The beauty of the United States is the amount of diversity, and I love reaching everyone in between.

I decided to give back. In light of this pandemic, I've taken the time to foster innovation. To inspire low-income students in the Los Angeles metro area, I've been working with the Los Angeles Unified School District schools, participating in Career Days and spending time with the students virtually discussing my invention, the importance of the subjects studied, and how elementary subjects are used within my job today.

Due to the COVID-19 pandemic, bicycles have become more popular than ever, and overall sales are up. It's the perfect time to innovate in the category. And that's why the hybrid patented technology was 'pivoted' into a bike lock. I'm ecstatic as I love biking! Also, the benefits to the homeowner are exciting! From your daily groceries, kids' activities, converting your garage to a home gym, or the added benefit of an Airbnb, the 'Fingerprint Door Lock' has become a trendsetter in the lifestyle of today's consumer. The opportunity to deliver an extraordinary experience that unlocks any generation helps BenjiLock be on top of the mind for integrators, builders, and designers.

As entrepreneurs, we tend to be our way, or the highway, and think we're the only ones going through it. In reality, we're all in this together. Network with others. Don't be afraid to share your idea and connect with other entrepreneurs. Seek mentorship as it never hurts.

The smart home market is showing no signs of slowing down, including the use of biometrics. The consumers are adopting it, and I'm glad to be part of it.

Kevin is an inspiration I follow. The chance to have Kevin O’Leary as my investor, as a mentor, and advisor, is a blessing. Kevin’s vision was also where I saw BenjiLock going. Having a passion for music and photography showed me that he also respects creativity and out-of-the-box thinking.

For myself, being an entrepreneur means you can’t be afraid of dreaming big. If you have a vision or a passion for something, go for it. Be persistent, patient, and able to deal with the emotional distress that life may bring. If you're able to stay on track, things eventually fall in place.