2022

Denice Sy Munez, Brand Owner of Hello Glow in Philippines

Entrant Company

Ever Bilena Cosmetics, Inc.

Category

Entrepreneur - Beauty & Cosmetics

Client's Name

Denice Sy Munez

Country / Region

Philippines

What started as a special project to provide safe product alternatives to the Philippines’ massive illegal skin-lightening market, became a hero product, the Hello Glow All-Natural skincare set, for local cosmetics leader, Ever Bilena Cosmetics, Inc. (EBCI). Denice Sy Munez, Chief Sales & Marketing Officer who leads retail and business development strategy, created a new brand , Hello Glow, in February 2020.

The brand sold $6.2M USD net worth in 2020, securing a 0.7% share of the country’s skincare market in the same year (according to Euromonitor May 2021 report). Denice, who is a UC Berkeley alum, is also active in her company’s CSR initiatives, having provided financial aid in the form of reseller packages to EBCI’s 1,800 employees in 2020, plus more others in 2021. Aside from Hello Glow, she has also launched 3 new brands amidst the pandemic, which have helped augment slumping color cosmetics sales during this time.

Credits

Chief Sales & Marketing Officer
Denice Sy Munez
Chief Executive Officer
Dioceldo Sy
Chief Operating Officer
Silliman Sy
Brand Manager - Hello Glow
Raychelle Paradero
Retail Sales Manager
Renato Anel
Key Account Manager
Gerald Gonzales
Business Development Manager
Rhona Lee Dela Cruz
Key Account Supervisor
Lanie Oruga
Product Development Manager
Jannele Palogan
 
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

Entrepreneur - Small Business

Country / Region

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Entrant Company

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Category

PR & Communications - PR Agency of the Year

Country / Region

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Entrant Company

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Category

Marketing - Business to Business

Country / Region

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