COVID-19 Response - Ambulnz & 10 to 1 Public Relations

For nearly a decade, 10 to 1 Public Relations has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We know how to develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences.
In April 2020, Ambulnz, a leading national provider of mobile medical services and medical transportation, had deployed more than 70 employees to New York City to be part of the company’s FEMA COVID-19 response aid. One of their deployed Colorado paramedics, Paul Cary, was in the hospital with COVID-19, contracted after transporting New York patients. 10 to 1 PR was engaged as Cary’s prognosis looked grim.
10 to 1 Public Relations was hired with the goal of helping the company navigate the public relations implications of this nationally high-profile event and to serve as the sole media spokesperson for the company through the crisis. The objective was to prevent any negative PR that might reflect badly upon the company while also celebrating the life of one of their employees.
Upon Paul’s death, 10 to 1 PR stepped in quickly to control the narrative. We issued a written announcement to media within the hour and coordinated a press conference in Denver for local media within two hours. The statement was brief and focused on the life and service of Paul Cary, and not the company, to portray authenticity. 10 to 1 PR also wrote and distributed a statement from the family who did not want to talk to media. We also instructed them to place a note on their home door with the statement and saying they did not want to be disturbed (we learned later that this strategy worked to stop some media from knocking on the door and disrupting them).