Interactive Corporate Space

The Interactive Corporate Space for the WACK Group is a showcase of visionary storytelling, cutting-edge design, and immersive technology that redefines how corporate narratives are communicated in physical space. Commissioned by Dr. Wack Holding GmbH & Co. KG – a pioneer in premium car care and precision cleaning solutions with over 50 years of innovation – this project transformed a previously unused, light-filled room in the company’s newly built headquarters near Ingolstadt into a purpose-built digital experience center.

Over the course of twelve months, the interdisciplinary team at Garamantis Interactive Technologies in Berlin led the creative concept, technical planning, prototype development, software design, and full implementation of the showroom, which opened in summer 2025. With a focus on tangible engagement and intuitive interaction, the solution was designed from the ground up to communicate complex technological capabilities in an accessible, memorable way for an international audience of clients, partners, and guests.

At the heart of the installation is the world’s first 3 Layer Display – a bespoke hybrid system that blends LED foil, transparent OLED touchscreens, and a mid-layer of dynamic glycerin bubbles to create visually arresting effects that fuse analog depth with digital fluidity. This innovation, along with three other interactive stations, enables visitors to explore the WACK Group’s history, technologies, and value propositions through direct manipulation, collaborative multi-touch content, and immersive projection.

From an interactive analysis station that makes laboratory processes come alive, to a large-format projection wall controlled via multi-touch table, and a dynamic history timeline that bridges physical and digital storytelling, every element of the showroom is engineered to foster discovery, dialogue, and deeper understanding. A unified control and content management system ensures intuitive operation, adaptable for diverse visitor profiles and languages.

This project not only exemplifies innovation in presentation technology but also demonstrates how thoughtful design and experiential excellence can elevate corporate identity, inspire curiosity, and strengthen engagement in a B2B context.