FWP - Achievement in Product Innovation

The development of RENÖVA+ emerged at a key moment in FWP's organizational evolution, when the company decided to strengthen its internal innovation capabilities and raise the scientific standard of its portfolio. We identified a clear opportunity within the wellness market: the growing demand for comprehensive solutions that connected beauty, health, and functionality from a preventative and sustainable perspective.
At the organizational level, FWP was consolidating its regional structure and professionalizing its product development processes. In this context, the R&D team, together with strategic marketing, took on the challenge of creating a differentiating formula that not only responded to market trends but also elevated the category with a high-value proposition.
RENÖVA+ was conceived as an advanced supplement focused on the health of skin, nails, hair, and overall well-being, integrating active collagen biopeptides with complementary high-quality ingredients. The project involved a rigorous process of raw material selection, technical validation, sensory experience development, and building a brand identity aligned with premium standards.
This launch represented not only the addition of a new product to the portfolio, but also the consolidation of an internal culture focused on scientific innovation, strategic design, and excellence in execution. RENÖVA+ marked a turning point in how FWP develops, positions, and communicates its solutions, laying the foundation for a new era of innovation within the organization.