Daniel Cueva - Presidente del año

Daniel Enrique Cueva Rodríguez is a Peruvian entrepreneur who has revolutionized network marketing standards in Latin America, establishing two of his companies as the fastest-growing leaders in their respective sectors: MINED in digital education and FWP in nutrition and wellness. He currently leads a consortium of five companies, two of which operate under the network marketing model, experiencing rapid international expansion.

Since its founding in 2021, MINED has surpassed 400,000 registered students, achieving a presence in 18 countries and positioning itself as one of the fastest-growing digital education platforms in the region.

Meanwhile, FWP reached sales exceeding USD 2 million per month in less than a year, rapidly expanding into seven countries and establishing legal registrations, management structures, and operational infrastructure in record time.

A systems engineer by profession, Daniel is a leader focused on innovation, scalability, and large-scale strategic expansion.

His story begins not with corporate success, but with adversity. He grew up in an entrepreneurial family that faced profound economic hardship, an experience that shaped his character and mindset. After temporarily returning to a small town in the Peruvian Andes due to a family crisis, he realized that knowledge, discipline, and resilience were more valuable assets than any financial resource. Since then, he has embraced a conviction that guides his career: economic freedom is built through preparation and action.

Academically, he excelled at the University of Lima as a Systems Engineer, strengthening his strategic thinking and technological vision. Before establishing his current companies, he ventured into the education sector, creating programming and mathematics academies, gaining firsthand knowledge of the real impact that practical training has on social mobility.

During the pandemic, he identified a critical gap in the region: the lack of accessible education geared toward the digital economy. This vision gave rise to MINED, consolidating an educational platform with an international reach and laying the foundation for a diversified business model that today integrates education, well-being, and sustainable global expansion.