2025

Software Consulting Engineer / Lead

Entrant

Satbir Singh

Category

Customer Experience - Best Customer Experience Transformation

Client's Name

Country / Region

United States

Satbir Singh is a customer-obsessed technology leader at Cisco AppDynamics whose work turns chaotic, high-stakes production incidents into predictable, reliable digital experiences. With 18+ years in enterprise IT, he blends full-stack observability, AIOps, and identity-aware automation to protect revenue moments for the world’s most demanding brands and public agencies.

Across global SaaS and hybrid-cloud estates, Satbir has personally led the resolution of 120+ high-priority escalations per year, keeping mission-critical systems online during peak loads and market-moving events. He pairs that frontline rigor with durable systems change: Satbir created “CaseMaster Bot,” a CSOne↔Webex automation that standardizes triage and updates across support teams—saving 1,550+ hours annually, cutting handoffs, and shrinking mean time to resolution (MTTR) by up to 45%.

His platform improvements show at scale. For a Fortune-100 retailer’s 1,500+ apps, Satbir’s health rules and migration dashboards de-risked cloud cutovers and delivered 99.9% uptime on Black Friday while reducing migration downtime risk by 80%. For an international airline, his tracing and JVM instrumentation drove 99.95% uptime, −30% latency, and −40% response time in booking and check-in flows. For the U.S. patent platform, his API-volume visibility helped sustain 99.9% availability across 700k+ annual transactions.

As the internal “voice of the customer,” Satbir converts field lessons into product. His AI-assisted diagnostics and runbooks accelerate root-cause isolation; his GRACE configuration work improved Golden Rules ratings by ~70%; and his Kubernetes/serverless playbooks—now used by 20+ enterprises—deliver 35% faster time-to-value and −25% incident response time.

Beyond firefighting, Satbir builds capability. He mentors engineers, authors enablement guides, and champions humane operations practices that reduce alert fatigue while raising CSAT/NPS. The through-line: measurable, repeatable gains in resilience that translate directly into happier customers and healthier businesses.

Why Satbir for Platinum: sustained, quantified outcomes across multiple industries; original automations adopted organization-wide; and a consistent pattern of converting crisis-driven insight into platform features that improve the digital experience for millions of end users.

Credits

 
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MDLBEAST XP Music Futures
Event

Entrant

MDLBEAST

Category

Event - Live Event

Country / Region

Saudi Arabia

 
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Information Technology

Entrant

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Category

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Country / Region

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Business Technology Solutions

Entrant

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Category

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Country / Region

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Outstanding Innovation in Software Engineering
Information Technology

Entrant

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Category

Information Technology - Information Technology (IT)

Country / Region

United States