2025

Avida Grand Neighbor Day 2024

Entrant

Avida Land Corp.

Category

Event - Brand Engagement Event

Client's Name

Country / Region

Philippines

Avida Land’s revival of Grand Neighbor Day in October and November 2024 exemplified its strategic commitment to deepen community engagement and reinforce its brand identity as a developer dedicated to fostering sustainable lifestyles. Celebrating its 34th anniversary through this nationwide initiative, Avida Land aimed to enhance resident interaction, promote eco-conscious practices, and strengthen its leadership in community building. The event aligned directly with Avida’s mission to create inspired living spaces that enrich residents’ relationships with their neighbors, and make living in an Avida community a truly fulfilling and connected experience.

The primary audience included residents across Metro Manila, South Luzon, and the Visayas in diverse developments such as Avida Towers Cloverleaf, Serin East Tagaytay, Hillcrest Estates Nuvali, Avida Towers Riala, and others. These communities, comprising families, professionals, and retirees, actively engaged in collaborative activities designed to strengthen social bonds and shared ownership of their neighborhoods.

Key highlights included the Avida Upcycling Parol-Making Challenge, where teams from different properties crafted Christmas lanterns using at least 80% recycled materials, judged on creativity, execution, and use of materials. Complementing this were family-focused activities encouraging home décor creation from recycled items and planting initiatives fostering a sense of environmental stewardship.

Simultaneous lifestyle events in selected communities enriched the resident experience with celebrations such as “A Taste of My Hometown,” an event promoting diverse local cuisines, and Community Barter booths where neighbors traded goods, reinforcing community support and sustainability. The “Inspired Life Spaces” initiative showcased residents' interior designs, with winners featured on Avida’s social platforms, spotlighting creativity and personal expression.

NutriAsia supported the festivities by donating over 2,000 food products and partnering to offer small- and medium-sized enterprises a platform to promote local goods across six Avida communities. This collaboration underscored Avida’s role as a catalyst for inclusive community development, extending the event’s impact beyond celebration to empower local businesses and residents alike.

Overall, Avida Grand Neighbor Day 2024 successfully reignited homeowner engagement and amplified Avida Land’s commitment to sustainability and community spirit, reinforcing its vision of nurturing thriving, inspired neighborhoods where residents truly belong.

 
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