Software Consulting Engineer / Lead

Satbir Singh is a seasoned technology leader with over 18 years of experience in enterprise IT, currently serving as a Software Consulting Engineer at Cisco AppDynamics. With a career built on innovation, optimization, and customer impact, Satbir has played a central role in reshaping the customer experience in high-stakes enterprise environments.

At Cisco AppDynamics, Satbir is known for his relentless focus on customer satisfaction. He has resolved hundreds of urgent customer escalations across global deployments, ensuring minimal downtime and preserving mission-critical operations. His ability to quickly diagnose complex system issues—often in live production environments—has earned him repeated recognition from both internal stakeholders and external enterprise clients.

Satbir’s contributions extend beyond reactive support. He proactively developed several internal tools that dramatically improved the troubleshooting process across support teams. These tools reduced the average resolution time, decreased dependency on manual analysis, and empowered engineers to deliver faster, more consistent service to customers. His focus on scalable solutions has significantly enhanced the digital experience for thousands of enterprise users.

In collaboration with product management and engineering, Satbir has also driven customer-centric enhancements in AppDynamics’ core observability platform. By acting as the voice of the customer, he has influenced product features that directly improve usability, reduce incident fatigue, and increase the transparency of application performance for end users. These efforts have resulted in measurable gains in CSAT and NPS scores for AppDynamics.

His technical versatility spans SaaS performance, Kubernetes and Docker environments, identity management, and AI-driven observability. Whether resolving a complex performance issue or designing frictionless identity workflows, Satbir consistently focuses on eliminating friction in the customer journey.

Recognized as a thought leader and mentor, Satbir also contributes to the broader technology ecosystem through scholarly writing, volunteer judging for global innovation awards, and active membership in professional communities. His ability to translate complex technology into real, measurable improvements for customers makes him a standout nominee for the Titan Innovation Award in Best Customer Experience.