2025

Transforming Customer Intelligence and Enterprise AI Strategy at Scale

Entrant

Arjun Sirangi

Category

Business Technology Solutions - Artificial Intelligence / Machine Learning Solution

Client's Name

Country / Region

United States

My AI/ML solution is a next-generation customer intelligence and personalization engine that combines real-time analytics, federated learning, and ethical AI governance into a unified platform. This system delivers hyper-personalized experiences at scale while ensuring data privacy, model transparency, and compliance with regulations such as GDPR and CCPA.
At its core, the platform integrates a cloud-native CDP (Customer Data Platform) with an intelligent AI layer, enabling enterprises to unify customer data across silos and activate insights within milliseconds. Built on scalable architectures using Azure Synapse, Airflow, and BigQuery, the system delivers predictive churn scores, next-best-action insights, and micro-segmentation based on behavioral, transactional, and contextual data.
Key features include:

Real-time scoring engine with <100ms latency
Federated learning framework for cross-brand training without data leakage
Responsible AI toolkit with built-in explainability (SHAP/LIME)
Privacy-aware targeting engine with ethical constraints built into model logic
Full-stack integration with campaign tools (Adobe, GA360, Power BI)

The benefits are immediate and measurable. Enterprises using this solution have seen:
A 30% lift in marketing ROI
A 25% increase in customer engagement
A significant reduction in churn
A >90% internal stakeholder satisfaction rate

What sets this solution apart is its balance of business performance and scientific integrity. It is backed by 10 peer-reviewed, Scopus- and IEEE-indexed research articles and a UK patent, making it not only powerful but academically validated. This platform embodies the future of enterprise AI: fast, fair, scalable, and trusted.

Credits

CDP Architect
Arjun Sirangi
 
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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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