2025

Ashay Satav: Visionary leader in API innovation and AI transformation

Entrepreneur / Executive

Ashay Satav

Category

Executives & Professionals - Digital Transformation Executive of the Year

Client's Name

Country / Region

United States

Ashay Satav is a seasoned and successful product leader with over 17 years of experience in the SaaS, Fintech, and e-commerce spaces. He has a consistent track record of delivering innovative and groundbreaking products in the APIs and platform space for several companies, including eBay, Intuit, and Blackhawk Network, creating immense customer value.

As a Director of Product Management at eBay, leads the charter to use the power of generative AI and supercharge the no-code listing tools for small businesses to list with minimal hassle. He and his team are also reimagining eBay's public API offerings by modernizing the framework and simplifying the overall selling APIs for external Developers. Ashay is also modernizing the overall listing platform with a modern tech stack that enables a highly resilient platform with an improved listing experience for sellers and enables listings that convert better.

In the past experience, Ashay was leading the overall charge of the external developer experience and API ecosystem for the QuickBooks product at Intuit, helping small Businesses to run their business using multiple business products efficiently. At Blackhawk Network, Ashay pioneered the Omni-commerce APIs. He revamped the operations platform (orders, refunds, chargebacks, etc) for the company to expand strategic partnerships and help developers build a native experience of gift card offerings.

Beyond professional achievements, Ashay is an active member of organizations like IEEE and PDMA, has won multiple product achievement awards, and actively engages with the product community through speaking and judging opportunities, as well as business and research article publications.

 
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Creative

Entrant

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Category

Creative - Creative Department / Team of the Year

Country / Region

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PR & Communications

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Category

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Country / Region

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Customer Experience

Entrant

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Category

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Country / Region

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PR & Communications

Entrant

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Category

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Country / Region

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