2025
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Nathan Blunt and the Council for Responsible Sport have addressed a growing need in the sports industry: simplifying sustainability certification for events. As stakeholders increasingly demand accountability in environmental and social practices, organizers face challenges in measuring, reporting, and certifying their sustainability efforts. This includes reducing waste, lowering carbon emissions, and promoting inclusivity and community impact, all of which require a complex and resource-intensive process.
To tackle this, the Council partnered with Tata Consultancy Services (TCS), a global IT services leader known for its commitment to innovation, sustainability, and well-being. TCS has a long history of enhancing major sporting events, including the TCS London and New York City Marathons, which made them an ideal partner for this initiative. The project was led by Vinamra Shukla, who recognized the opportunity to merge his passions for sport, technology, and corporate social responsibility.
Together, they developed a solution that simplifies the certification process, allowing sporting events to more easily track and report their sustainability efforts. This collaboration aims to make sustainability certification more accessible and efficient for event organizers, helping them meet the rising expectations of athletes, sponsors, and other stakeholders.
Credits
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Pointman News Creation
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PR & Communications - Associations
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Canada
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Ziraat Bank
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Business Technology Solutions - Artificial Intelligence / Machine Learning Solution
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Turkey
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DR.UNI
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Company & Organization - Education
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China
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Trackify
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Business Technology Solutions - Supply Chain Management Solution
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Australia