Expanding Support Video Access Globally Through AI Translation

HP Inc. is a global technology brand celebrated for its industry-leading innovation in computers, gaming PCs, printers, and related accessories, helping both businesses and individuals thrive. The company’s unmatched products and unparalleled customer service have made HP the brand consumers consistently choose when they need the latest technology.

Launched in 1939, HP has firmly positioned itself as a leading enterprise technology company that consistently elevates industry standards. Today, HP enjoys a dominating market position as a nearly $54 billion annual business with nearly 30,000 patents. It serves more than 1 billion customers across 170 countries, making it one of the most successful technology companies in the world.

This entry is focused on the HP Support Team’s video production efforts, specifically related to new successes leveraging AI for translation. The HP Support team works exhaustively to build and maintain an extensive video repository on YouTube and the HP support site that helps customers and service technicians troubleshoot HP products. Across HP Support’s publishing ecosystem, they have produced and distributed more than 37,000 videos that help businesses and consumers quickly address product setup, functionality, and troubleshooting questions so they can continue to use their technology without a lengthy interruption.

These detailed videos help customers keep HP products running for years, avoiding the hassle of calling HP for support, going to a repair shop, or being thrown away into landfills. Instead, they can see and hear the steps needed to correct the issue and quickly get back to using their technology.

HP Support’s video efforts are led by a Video Production Manager plus an 8-member internal team and select contractors who handle everything from video concept and production to language translations and distribution. The collective team has most recently been prioritizing language translation, understanding that an AI solution was needed to create substantial time and cost efficiencies that would allow for more videos to be translated and ready quicker for customers across the globe.