2025

MarQuee Mall honors tradition and preserves culture through its support of the Giant Lantern Fair

Entrant

Ayala Land Malls Inc.

Category

Marketing - Community

Client's Name

Country / Region

Philippines

Ayala Malls MarQuee Mall is a premier shopping and lifestyle destination in the heart of Angeles City, Pampanga. Embracing the town plaza concept, it is a vibrant community hub where locals come together, fostering connections and celebrating shared experiences. More than just a shopping center, it stands as a landmark and a source of pride for residents, offering a dynamic blend of retail, dining, and cultural events.

Over the years, the mall has served as a venue for various local events and became a pivotal partner for the Giant Lantern Fair.

The Giant Lantern Fair, now in its 116th year, is a renowned event that captivates audiences with its stunning displays of light and color, showcasing the craftsmanship and traditions behind each lantern or what locals call “parol”. With its growing global recognition, the festival has not only reinforced the city’s title as the Christmas Capital of the Philippines but has also made the parol a beloved symbol of the Filipino Christmas.

The Giant Lanterns operate using traditional rotors—large metal discs with copper contacts—that control electrical circuits to illuminate different sections of the lanterns in synchronized patterns. As the rotors spin, they connect and disconnect circuits, allowing multiple layers of colorful incandescent or LED bulbs to create dynamic, pulsating effects. Skilled artisans, known as parol makers, meticulously design and assemble each lantern, while operators manually fine-tune the synchronization to match musical performances.

For over a decade, MarQuee Mall has served as a platform connecting the vibrant event to a wider audience, recognizing the cultural importance of this long-standing celebration and granting it the acknowledgement and preservation it truly merits.

Credits

Ayala Land Malls Inc.
Ayala Malls MarQuee Mall
 
2025
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Category

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