2025

Intelligence Connected

Entrant

Gravity Global

Category

Creative - Best Digital Campaign

Client's Name

M&G Investments

Country / Region

United Kingdom

The objectives were three-fold:
a) Make M&G relevant, differentiated, and compelling
b) Find the right claims and ingredients (messaging)
c) Reclaim a top 10+ Pan-European ranking in Broadridge’s FB50 report

In short, show the market that M&G Investments ‘is back’.

The strategy involved two steps. Firstly, the team dived deep into the business to uncover the core truths, principles, and beliefs that form the DNA of M&G Investments. It was understood that the organisation had a host of compelling characteristics that could be brought to the fore to help create personality. Over 50 internal interviews were conducted – across levels, departments, and countries – to capture the real essence of what makes up M&G Investments.

From this, a series of underlying messages and a creative look and feel were developed to effectively communicate what was uncovered during the deep dive. At every stage, the approach addressed insights from the audience (see next section) – not only giving M&G Investments real personality, but also ensuring a creative approach that would capture attention.

Step two was to activate this across the business, delivering understanding and buy-in throughout the organisation. Those involved in the discovery interviews helped validate and then champion the positioning, delivering it in a way that could be interpreted into everyday behaviours within the business – ‘living the brand’.

 
2025
Great Work Starts With Great People
Creative

Entrant

Gravity Global

Category

Creative - Advertising Agency of the Year

Country / Region

United Kingdom

 
2025
BEYOND THE BOND
Marketing

Entrant

Frankly

Category

Marketing - Business to Business

Country / Region

Denmark

 
2025
AI Technical Professional of the Year
Information Technology

Entrant

Adithya Jakkaraju

Category

Information Technology - Technical Professional of the Year

Country / Region

United States

 
2025
Innovation in ERP Systems and Supply Chain Optimization for Medical Device Industry
Achievement

Entrant

Mr. Prabhakar Vagvala

Category

Achievement - Achievement in Technology Innovation

Country / Region

United States