2025

Celebrating Nearly 200 Years on the Railroad: CSX Heritage Locomotive

Entrant

CSX Corporation

Category

PR & Communications - Best Brand Storytelling Strategy

Client's Name

Country / Region

United States

CSX Corporation is one of the United States’ leading transportation suppliers. The network encompasses about 20,000 route miles of track across North America and serves some of the largest population centers in the nation. But that was not always the case. We began with horse-drawn rail cars on the first common carrier line in the U.S. in 1827 and have been growing ever since.

As one of the largest and oldest rail companies in the U.S., CSX takes pride in the pivotal role we have played in shaping the transportation landscape of this country. CSX has a long and storied history, dating back to the late 1820s when the railroad was still powered by horses and leading up through today. There have been a number of types of designs of trains throughout our history, both as new inventions in the transportation sector have taken place and as CSX has evolved to become the company it is today.

To pay homage to our predecessor railroads, over the past few years the CSX locomotive shop has worked to create specialized locomotive engines. The “CSX Heritage Locomotive Series” is a video campaign that highlights each of those locomotives, the rail line that they represent and their role in making CSX the company it is today. We believe that the history of our company is crucial to understanding how CSX evolved into a leading rail transportation company, while simultaneously highlighting the importance we place on our employees and their families’ generational dedication to CSX.

 
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Entrant

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Category

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Country / Region

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Category

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