Beyond Open

The Beyond Open team, made up of staff and external consultants, proudly supported Foundation For The Carolinas (FFTC) in its mission to disperse a substantial amount in the millions in grant awards over three rounds to small business owners, including diverse owned, and select nonprofit leaders between 2022 and 2024 to help them to acquire capital assets needed to build wealth.

The grant dollars were made available from an investment from Wells Fargo’s Open For Business Fund. In addition to dispersing grant funding, FFTC sought to change the narrative about business ownership and pathways to wealth creation with a focus on historically underserved communities known as the “Corridors of Opportunity” and diverse (minorities, women, veterans, and individuals with disabilities) small business owners in Charlotte.

The Foundation was in need of an integrated marketing communications campaign that would raise awareness, inspire action and ensure the successful distribution of available funds. Approximately $1M was allotted to hiring a team of consultants, led by Tracy Russ, and implementing a campaign for this opportunity.