Ayala Malls Centrio BIG BITE: A Decade of Culinary Excellence, Community Growth, and Entrepreneurial Success

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), is committed to fostering meaningful experiences that go beyond retail. Among its flagship initiatives is BIG BITE, an annual food festival that has transformed from a small food fair in 2015 into the largest culinary gathering in Northern Mindanao. Now celebrating its 10th year, BIG BITE has become a key platform for showcasing local food entrepreneurs, boosting gastronomic tourism, and strengthening community engagement through the universal love of food.

Starting with just 10 exhibitors in 2015, BIG BITE now features 100 booths, drawing food lovers from across the region. In 2024, the festival achieved record-breaking success, generating a substantial amount in total exhibitor sales and increasing mall foot traffic by 90%. More than just a celebration of flavors, BIG BITE has paved the way for over 10 foodpreneurs to transition from pop-up vendors to permanent mall tenants. Even during the pandemic, it continued to thrive through the BIG BITE Goes Digital campaign, proving its resilience and impact on the local food industry.