2025

TiVo OS

Entrant

Xperi Inc.

Category

Product & Services - Entertainment

Client's Name

Country / Region

United States

TiVo, the pioneering company that revolutionized television with the first commercial DVR, has continued to evolve its offerings to meet a wider range of entertainment needs through TiVo OS. This independent media platform enables TV original equipment manufacturers (OEMs) to deliver the benefits of smart TVs, enhancing the viewing experience for consumers while allowing OEMs to maintain control over their brand and build lifetime customer relationships.

TiVo OS leverages AI and machine learning to provide deeply personalized content discovery for users. It enhances the viewing experience through advanced search and recommendations, voice search for seamless navigation, and insights, data, and advertising that drive both entertainment discovery and viewer engagement. Smart TVs powered by TiVo offer natural voice navigation, consolidating content from live TV and streaming services into one cohesive experience.

For TV OEMs, co-branding with TiVo provides a unique opportunity to own the TV experience. TiVo OS scales efficiently, enabling OEMs to deliver content to consumers globally through regional and worldwide streaming services. The platform also serves as a cost-effective, turnkey solution integrated with TV system-on-chips (SoCs) and global advertising platforms, minimizing support efforts while maximizing profitability opportunities.

Key features driving the TiVo OS experience include:

+ TiVo’s Video Metadata: Leveraging machine learning, TiVo's vast metadata encompasses millions of TV shows, movies, live events, web series, celebrities, and more, creating meaningful connections across live, recorded, VOD, OTT, and web content, significantly enhancing content discovery.

+ Personalized Content Discovery: Using proprietary algorithms, TiVo delivers personalized search and recommendations, providing predictive results and highlighting trending content.

+ Voice Search: TiVo’s voice search functionality enables seamless content discovery through natural, conversational dialogue, guiding viewers to their desired content.

+ Insights, Data & Advertising: Advanced analytics and reporting tools improve entertainment discovery, deliver targeted content promotions, and boost viewer engagement.

+ Sponsored Discovery: TiVo allows OEMs to optimize viewer choices and capture attention with dynamic ads integrated into targeted recommendation carousels.

+ Free Content with TiVo+: TiVo+ offers a free, ad-supported content network, granting users access to over 100,000 movies and TV shows, news, sports, kids’ programming, and more on 300+ live channels.

TiVo continues to shape the future of TV by providing a comprehensive and flexible platform that enhances the viewing experience while supporting OEMs in delivering cutting-edge entertainment solutions.

 
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Marketing

Entrant

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Category

Marketing - Marketing Agency of the Year

Country / Region

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Company & Organization

Entrant

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Category

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Country / Region

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Marketing

Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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