From Revamp to Revenue: Klarinet Solutions’ Strategic Rebrand Triples Qualified Leads

Klarinet Solutions faced challenges with inconsistent digital performance and unclear messaging that hindered their online market positioning. Recognizing the urgent need for a significant transformation, they partnered with Maven Collective Marketing and Etude Digital to revitalize their brand identity and digital footprint, with the goal of elevating their profile within the industry.

The partnership led to the creation of a new brand narrative built around the theme "Elevate Your Workplace." This initiative included the introduction of a modernized logo, a vibrant color palette, and a revised Information Architecture. These changes were strategically designed to improve user experience and interaction, aligning the brand’s digital touchpoints with its core values and objectives.

Central to the brand refresh was the introduction of Klarinet’s Elevated Success Framework. This clearly defined process guide for engagements showcases Klarinet's methodical approach, positioning them as leaders within the industry. The launch was strategically executed across multiple platforms, utilizing webinars, email campaigns, blog posts, social media, and video content to create a cohesive narrative. This integrated marketing strategy ensured that Klarinet's new identity resonated with their audience across all channels.

The results of this brand refresh were immediate and significant. Within the first 90 days following the launch of the redesigned website, Klarinet witnessed a:
- 191% Increase in Qualified Leads: Nearly tripling the number of potential clients engaging further with sales, demonstrating enhanced targeting efficiency.
- 519% Increase in Form Submissions: More than quintupling the total form submissions, reflecting increased overall website activity.
- 312% Increase in Conversion Rates: Significantly improving the percentage of visitors who complete forms, indicating heightened user engagement and effectiveness.

These impressive statistics not only showcase the success of the rebranding project but also highlight a substantial enhancement in Klarinet’s market position. Feedback on the refreshed brand has been overwhelmingly positive, with users particularly highlighting the contemporary, user-centric design of the new website. These updates have effectively engaged visitors, leading to significant improvements in retention and conversion rates and solidifying Klarinet’s role as a leader in empowering digital workplaces.