East Lake Secret Realm: Journey to the West Immersive Cultural Park

Xiruo Liu is a pioneering figure in the cultural tourism industry, known for his innovative integration of traditional Chinese cultural narratives with modern technology. As the founder of Warm Current Bay (Beijing) Sports Technology Development Co., Ltd.Warm Current Bay (Beijing) Sports Technology Development Co., Ltd., Liu has led the company in creating immersive, culturally rich experiences that captivate contemporary audiences while preserving the essence of Chinese heritage.

With a deep background in media and cultural tourism, Liu has focused on developing the innovative "IP+Tourism" model. This model combines iconic cultural IPs with tourism destinations, transforming traditional stories into interactive, immersive experiences. By leveraging advanced technologies such as 5D holographic displays, projection mapping, and interactive installations, Liu has revolutionized how cultural stories are told and experienced.

One of Liu’s most notable achievements is the development of the "East Lake Secret Realm: Journey to the West Immersive Cultural Park". This project, based on the beloved 1986 CCTV adaptation of "Journey to the West", represents a groundbreaking approach in cultural tourism. The park offers visitors a multi-sensory journey through the classic narrative, blending live performances, digital light shows, and faithfully recreated scenes from the story. This innovative approach has not only revitalized a treasured cultural narrative but also boosted the local economy by attracting thousands of visitors.

Under Liu’s leadership, Warm Current Bay (Beijing) Sports Technology Development Co., Ltd. has quickly risen to prominence as a leader in the cultural tourism industry. The company’s projects stand out for their ability to merge cultural storytelling with cutting-edge technology, offering unique experiences that appeal to both local and international audiences. Liu’s vision and dedication to innovation have earned him widespread recognition as a trailblazer in the field, setting new standards for cultural tourism.

Liu’s work not only enhances visitor engagement but also contributes to the preservation and promotion of Chinese cultural heritage. His innovative approach ensures that traditional stories remain relevant and exciting for modern audiences, making significant contributions to the evolution of the cultural tourism landscape in China.