2024

Christmas Nights with Countless Lights

Entrant Company

Ayala Land, Inc.

Category

Marketing - Best Integrated Marketing Campaign

Client's Name

Christine Roa / Sharon Vital/ Alex Jamisola

Country / Region

Philippines

Ayala Land, Inc. is the largest and most diverse property developer in the Philippines, renowned for its holistic approach to creating thriving communities. With a legacy that spans over 180 years, Ayala Land has become synonymous with innovation, sustainability, and quality in real estate development. The company’s vast portfolio encompasses residential, commercial, and mixed-use projects, as well as leisure and tourism developments, catering to a wide array of market segments.

At the core of Ayala Land's philosophy is a commitment to sustainability. The company integrates environmentally responsible practices into its development processes, ensuring that its projects not only meet the needs of current residents but also preserve resources for future generations. Ayala Land is also a pioneer in creating integrated, mixed-use communities that foster not just economic growth but also social interaction and cultural vibrancy. Each project is designed with the intention of promoting a sense of belonging among residents, encouraging a balanced lifestyle that blends work, leisure, and communal spaces. Notable developments like Makati exemplify this vision, offering dynamic environments where businesses thrive and communities flourish. Makati is home to many signature events that engage the community such as the Festival of Lights at Ayala Triangle Gardens and other Christmas campaigns.

By continuously innovating and adapting to the evolving needs of society, Ayala Land plays a vital role in shaping the urban landscape of the Philippines. Its commitment to sustainability, diversity, and community development positions the company as a leader in the real estate sector, making significant contributions to the country’s growth and resilience. As Ayala Land moves forward, it remains focused on building not just structures, but vibrant communities that enrich the lives of Filipinos.

Credits

Head of Marketing and Communications, Ayala Land Estates
Christine Roa
Marketing Manager for Makati, Ayala Land
Sharon Vital
Senior Marketing Associate, Ayala Land Estates
Alex Jamisola
 
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Entrant Company

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Category

Video - B2C Branded Entertainment

Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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