2024
Entrant Company
Category
Client's Name
Country / Region
Halkbank, established in 1938 with the mission of supporting artisans and SMEs and accelerating sustainable economic development in Türkiye, has become one of the prominent, stable, pioneering, and reputable brands in the rising country. For 86 years, the Bank has been leading the development of the Turkish banking sector.
As "The Bank of Productive Türkiye" Halkbank develops products and services that respond to the needs of the real sector with its expertise in SME Banking. Among the most efficient banks in terms of equity profitability, Halkbank serves throughout Türkiye with 1,079 branches and 4,064 ATMs, internet banking, and mobile banking.
Digitalization, which has gained great momentum with the impact of the pandemic, has become one of the main determinants of competition in banking while changing consumer preferences and behaviors. Halkbank, which has considered continuously improving service quality and customer experience among its strategic goals since the first day of its operations, has included "Digitalization" among the 4 main focus areas of the bank for 3 years.
While implementing a digital transformation plan that will provide convenience and efficiency in all processes of the Bank, the Bank also aims to be a pioneer in Turkey in the field of technology with innovative products and services brought to the sector.
Entrant Company
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Category
Marketing - Best Global Marketing Campaign
Country / Region
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Entrant Company
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Category
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Country / Region
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Category
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Country / Region
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Entrant Company
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Category
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Country / Region
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