2024

Halkbank Youth Banking

Entrant

HALKBANK

Category

Achievement - Achievement in Finance

Client's Name

Country / Region

Turkey

Founded in 1938 with the mission of supporting the entire society, especially tradesmen and SMEs, Halkbank stands out as one of the country's well-established and reputable brands that have grown steadily by pioneering the development of both the banking sector and the national economy in its 86-year history.

As the world recovers from the global impact of the pandemic, youth are among the most affected by rising inflation and sociopolitical factors. With constantly evolving technology and changing expectations, the needs of young people are also transforming, and brands that best understand and address these needs are standing out.

Socio-politically strategically important and rich in natural resources, Turkey has a young population. However, 25% of Turkey's young population is neither in education nor in employment. It is known that enhancing financial literacy and supporting the entrepreneurship of young people has a significant impact on job opportunities.

Addressing this need, Halkbank, the bank of a productive Turkey, has focused on youth, whom it sees as the country's future, and has been implementing practices to support the financial well-being of young people. Halkbank designs programs and special advantages designed only specific needs of young people and young entrepreneurs.

 
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