2024
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With the rise in popularity of Asian culture and cuisine, UK consumers are becoming increasingly adventurous, and eager to explore new global tastes. Bubble CiTea is ideally positioned to meet this demand with its fresh bubble tea offering available at over 50 locations. The extensive menu features a wide array of flavors, allowing customers to create endless combinations while honoring the traditional values of Taiwanese tea culture. Seasonal-themed drinks and innovative flavor pairings set Bubble CiTea apart from the competition.
The journey to success began in 2012 when founder Suneet discovered bubble tea while traveling in Asia and Australia, recognizing a gap in the UK market. Back then, bubble tea was nearly nonexistent in the UK. After immersing himself in the product and culture in Taiwan, Suneet founded Bubble CiTea in 2013, introducing this delightful beverage to UK consumers. His business acumen has been pivotal in achieving a strategic vision for the future and securing rapid company growth.
Credits
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Gravity Global
Category
Marketing - Best Branded Content Campaign
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United Kingdom
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RLM Underground
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Business Development - Telecommunications
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Avida Land Corp.
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Creative - Best Digital Campaign
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Philippines
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RankingCoach
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Marketing - Software
Country / Region
Germany