2024

Chevron Delo Expert Video Series by Marketbridge

Entrant

Marketbridge

Category

Marketing - Business to Business

Client's Name

Chevron Lubricants

Country / Region

United States

Companies that rely on diesel engines every day have a lot of choices when it comes to the heavy-duty oil they trust to protect their equipment. Many don’t consider it a significant part of their business plan, but more a commodity purchase.

The reality is that all engine oils are not created equally. Using the wrong oil is costing them big time in avoidable expenses—dollars that go way beyond equipment damage. What’s more, there can be a tendency for operators to resist change in this area as they often have longstanding relationships with suppliers.

Chevron Lubricants needed to change that mindset on behalf of its Delo heavy-duty engine oil. Generating awareness of the critical role of engine oil and helping operators understand why it’s so important to their business would require a strategic approach that was both attention-getting and designed to avoid the pitfalls of technical information overload. The only way to get decision-makers to truly understand how engine oil impacts their operations was to show them.

This social-first video campaign provided compelling proof delivered through engaging, organic conversations that combined expert insights, dramatic behind-the-scenes testing footage, and the clarity of a respected industry influencer.

 
2024
Let's Save It Program
Company & Organization

Entrant

RingCentral

Category

Company & Organization - Most Innovative Company of the Year

Country / Region

United States

 
2024
Embedding Sustainability In Corporate Strategy
Sustainability

Entrant

Tech Food Ingredients Sdn Bhd

Category

Sustainability - Sustainable Employee Practices

Country / Region

Malaysia

 
2024
EDGE Strategy: Real. World. Change
Marketing

Entrant

Gravity Global

Category

Marketing - Multi-level Marketing

Country / Region

United Kingdom

 
2024
Mr.  Rajesh Azmeera
Information Technology

Entrant

Mygo Consulting Inc, contractor with Stryker

Category

Information Technology - IT Service Provider of the Year

Country / Region

United States