2024

Kraft Heinz - National Restaurant Association Expo 2024

Entrant Company

Encore Worldwide

Category

Event - Brand Activation

Client's Name

Kraft Heinz

Country / Region

United States

In 2024, Kraft Heinz once again entrusted the design and fabrication of their presence at the National Restaurant Show, following the success of the previous year’s 3,000-square-foot booth. This year, the team elevated the experience with an expanded 4,200-square-foot space that featured a collection of functioning restaurants showcasing the brand’s innovation in food service.

The experience included:
- THE HEINZ TAPROOM, a bar and grill serving creative dishes made from Kraft Heinz products, along with demonstrations of the TAP condiment system.
- THE DIP N’ DASH, a fast-food restaurant featuring Kraft Heinz condiments and breakthrough dispensing technologies.
- THE GRAB & GO, a self-serve and vending market highlighting the latest advancements in vending technology.
- HENRY’S, a fine dining restaurant named after founder Henry J. Heinz, offering chef-made appetizers crafted with Kraft Heinz ingredients.

The MY HEINZ custom ketchup bottle station was a standout attraction once again, with thousands of attendees receiving personalized hospitality-sized bottles, drawing endless demand.

Credits

DCE USA
Alessio Smith
 
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Category

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