Kraft Heinz - National Restaurant Association Expo 2024

In 2024, Kraft Heinz once again entrusted the design and fabrication of their presence at the National Restaurant Show, following the success of the previous year’s 3,000-square-foot booth. This year, the team elevated the experience with an expanded 4,200-square-foot space that featured a collection of functioning restaurants showcasing the brand’s innovation in food service.

The experience included:
- THE HEINZ TAPROOM, a bar and grill serving creative dishes made from Kraft Heinz products, along with demonstrations of the TAP condiment system.
- THE DIP N’ DASH, a fast-food restaurant featuring Kraft Heinz condiments and breakthrough dispensing technologies.
- THE GRAB & GO, a self-serve and vending market highlighting the latest advancements in vending technology.
- HENRY’S, a fine dining restaurant named after founder Henry J. Heinz, offering chef-made appetizers crafted with Kraft Heinz ingredients.

The MY HEINZ custom ketchup bottle station was a standout attraction once again, with thousands of attendees receiving personalized hospitality-sized bottles, drawing endless demand.