2024

Revolutionizing the TV Viewing Experience with AI

Entrant

Minerva Networks

Category

Product & Services - Consumer Products / Services

Client's Name

Country / Region

The Minerva AI Companion transforms the way viewers engage with their favorite programs. Whether watching live sports, binging on-demand series, or exploring FAST channels, the AI Companion provides interactive, personalized content-related exploration. Designed to understand and anticipate your interests based on the content you're watching, a single click on a topic button starts the process.

The Minerva AI Companion works with all types of content and is adept at enhancing programs or FAST channels that feature topics on special interests, social trends or historical subjects. Discover more about the people, places, and events that shaped our world or influenced popular culture. Any program becomes a jumping off point for a journey of discovery. Using program metadata as a starting point, Minerva's AI Companion develops a set of four prompts. From there, the user can select a prompt, or create their own simply by speaking. With each action, the AI Companion responds and offers a new set of options for exploration.

For sports fans, real-time sports statistics, game summaries, and standings for major sports leagues are available with one click. News junkies can dive into trending local, national or international news, weather and sports headlines. Celebrity watchers can get their latest fix on favorite stars in the news or learn more about their backstories.

Minerva’s AI Companion encourages consumers to “lean in” to their viewing experience. Knowing viewers are actively engaged is particularly valuable for advertisers as they shift their budgets to streaming. Through interactions with the AI Companion advertisers have more information about the user’s level of engagement and topics of interest. Also, each interaction with the AI Companion creates additional opportunities for new ad impressions, particularly clickable ads.

A set of open APIs allow third parties to incorporate the feature into their own client applications. Simple client side APIs lower complexity and speed development. Additionally, tools to monitor and throttle AI requests help manage costs.

Minerva’s AI Companion – every program becomes an opportunity to explore.

Credits

Chief Innovation Officer
Fabrizio Capobianco
VP Marketing
Matt Cuson
 
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