2024

Crafting the Connected Health Experience

Entrant Company

Sumeer Basha Peta

Category

Business Technology Solutions - Technology Professional of the Year

Client's Name

CVS Health

Country / Region

Sumeer Basha Peta, serving as the Lead Architect for Martech at CVS Health, has redefined the convergence of healthcare and technology through the innovative use of a Customer Data Platform (CDP), Content Management System (CMS), and personalization strategies. His adept synthesis of these tools has facilitated the delivery of personalized content to millions, establishing a new paradigm for customer engagement. Sumeer's strategic integration of these technologies has resulted in a robust digital ecosystem, driving a data-centric approach that combines consumer behavior with predictive analytics. This versatile Customer Data Platform effectively maps customer identities, producing an identity graph that seamlessly integrates clickstream data, transactional history, and offline behaviors to create a comprehensive customer profile. The platform also offers real-time personalization capabilities, guiding the next best action for the customer on web and mobile apps. Beyond technological innovation, Sumeer has meticulously ensured the segregation of HIPAA-compliant and non-compliant data within the CDP, a vital practice in the healthcare sector.
His deployment of a personalization engine, closely linked to the CMS, provides fluid content updates and experiences customized for distinct user segments. By utilizing the client-side SDK, business users can craft and launch offers directly, circumventing the need for IT intervention for those specific audience segments.
Sumeer’s astute implementation of a headless CMS enables a responsive and streamlined content delivery experience across a multitude of digital channels, allowing business users to modify content rapidly, free from IT limitations. The Digital Asset Management (DAM) strategy he introduced is remarkable for its advanced image management capabilities, promoting efficient tagging, searchability, and archival of digital assets. This approach significantly reduces the time-to-market for new campaigns, ensuring that CVS Health maintains its competitive edge in the dynamic healthcare market.
Furthermore, Sumeer has incorporated cutting-edge Gen AI capabilities into the CMS and CDP, automating the creation of audience segments, content models, images, and content variations. This integration has significantly reduced overall marketing operational costs.

Credits

CVS Health
Sumeer Basha Peta
 
2024
Excellence Award in Artificial Intelligence

Entrant Company

Mohanarajesh Kommineni

Category

Information Technology - Artificial Intelligence

Country / Region

United States

 
2024
CUSTOMER SERVICE - NONPROFIT ORGANIZATION

Entrant Company

Company - FINANCIAL INSTITUTIONS TRAINING CENTER (FITC)

Category

Customer Service - Nonprofit Organizations

Country / Region

Nigeria

 
2024
Jordan Griffey: Pioneering Operational Excellence at Snaplistings

Entrant Company

Snaplistings

Category

Executives & Professionals - Operations Executive of the Year

Country / Region

United States

 
2024
Above and Beyond!

Entrant Company

Digital4Startups

Category

Achievement - Achievement in Customer Satisfaction

Country / Region

United States