2024

Thorne’s Gut Health Test– A personalized wellness tool for consumers  

Entrant

Thorne

Category

Product & Services - Consumer Products / Services

Client's Name

Country / Region

United States

Thorne is a science-driven wellness company driven by data and rooted in scientific rigor to deliver personalized approaches to health and wellness. Thorne’s personalized supplement and testing portfolio leverages clinical science, biometric testing, and multi-omics data to create highly efficacious nutritional supplements for consumers, health professionals, and corporations.

We believe gut health is the true foundation for wellness, yet current gut health testing protocols are inconvenient and often uncomfortable. Luckily, through technological advances, there are new ways to obtain data and provide personalized results that can help individuals make meaningful changes to their gut health so they can live healthier, longer.  Thorne’s gut health test (inclusive of the microbiome wipe) provides a personalized approach to maintaining and improving health over a lifetime.  The technology in Thorne’s microbiome wipe, coupled with Thorne’s AI platform (known as Thorne Health Intelligence) leverages AI models to integrate the billions of dynamic biological features that precisely describe the state of an individual’s health and tailor personalized health recommendations for every individual who takes one of our tests.

As more Microbiome research becomes available, individuals are becoming increasingly aware that when gut microorganisms are out of balance, the imbalance can lead to a variety of health problems, including chronic diseases.

This information has resulted in many consumers proactively seeking information about their own gut health, including seeking microbiome testing to address their concerns. However, after consumers find out what the current collection mechanism of at-home fecal tests is, they often decide to postpone the test or not take it altogether.

To address the importance of gut health in a consumer-friendly way that empowers individuals to take control of their personalized health journeys, Thorne invented a first-to-market approach to microbiome testing with our gut health test, inventing and utilizing a one-of-a-kind, patent-pending microbiome wipe that provides individuals with cutting-edge analysis and personalized results, eliminating the barrier for consumers and provide a new testing method experience rooted in comfort that would drive up testing return rates.

 
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Entrant

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Category

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Category

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Category

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