Sansé & Naja Documentary

The client required a comprehensive brand and design strategy for this vital community project and partnered with FORMA on this initiative.

The first challenge was to create the brand identity for this development. The FORMA team completed extensive research of the neighborhood of Arlandria-Chirilagua to learn about its rich history. Based on this information, FORMA crafted a brand identity that would keep the new development connected to its Central American heritage.

The final names of the buildings is Sansé + Naja: both names come from Nahuat, a native Salvadorian language. The names signify a contrast yet union of two different concepts: Sansé symbolizes the community coming together as a whole, while Naja represents the strong identities and individuals that comprise the neighborhood.