In collaboration with David Carson

The Macallan Colour Collection celebrates the brand’s dedication to natural color, a spectrum achieved through years of maturation in sherry-seasoned oak casks. This inspired Master For You Agency, SL to spotlight the work of David Carson, a globally renowned graphic designer who has revolutionized the design industry and is the visionary behind the collection's design.

The agency documented Carson’s creative journey, filming him at the heart of The Macallan casks to illustrate the profound impact the light and energy of Jerez have on his work. A specially designed studio allowed Carson to create a large-scale artwork for the first time in his career, inspiring his design for the entire range of Colour Collection packs.

The episode captures Carson’s energy, freedom, and unconventional style, placing him at the center of the creative process.