2024

Accelerate Opportunity

Entrant Company

Gravity Global

Category

Marketing - Best Content Marketing Campaign

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Business Challenges and Program Objectives
Challenges.

• Achieving stand-out in a communications landscape saturated by sustainability claims.
• Distill complex engineering topics into short 1-2 minutes engaging films.
• Bring to life Embraer’s engineering concepts & innovations using cutting-edge animations / filming techniques across multiples episodes all within specific budget constraints.

Objectives.

The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.

1. Establishing ownable competitive territory against the main rivals – Boeing and Airbus
2. Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets
3. Through the positioning, enable dynamic story telling that adapts to a sector undergoing change
4. Build a brand campaign platform that live for the long term and shift between themes to reflect the brand, and remain relevant for comms activity right through the funnel brand to demand.

 
2024
Accelerate Opportunity

Entrant Company

Gravity Global

Category

Marketing - Best Brand Marketing Campaign

Country / Region

United Kingdom

 
2024
The Tech Eagle

Entrant Company

Gravity Global

Category

Video - Social Video

Country / Region

United Kingdom

 
2024
Embraer: Engineering Change

Entrant Company

Gravity Global

Category

Video - Sustainability & Environment

Country / Region

United Kingdom

 
2024
Embraer: Engineering Change

Entrant Company

Gravity Global

Category

Video - Technology

Country / Region

United Kingdom