2024
Entrant Company
Category
Client's Name
Country / Region
Business Challenges and Program Objectives
Challenges.
• Achieving stand-out in a communications landscape saturated by sustainability claims.
• Distill complex engineering topics into short 1-2 minutes engaging films.
• Bring to life Embraer’s engineering concepts & innovations using cutting-edge animations / filming techniques across multiples episodes all within specific budget constraints.
Objectives.
The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.
1. Establishing ownable competitive territory against the main rivals – Boeing and Airbus
2. Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets
3. Through the positioning, enable dynamic story telling that adapts to a sector undergoing change
4. Build a brand campaign platform that live for the long term and shift between themes to reflect the brand, and remain relevant for comms activity right through the funnel brand to demand.
Entrant Company
Aux Services LLC
Category
Product & Services - Business to Consumer
Country / Region
Entrant Company
Toco Warranty
Category
Customer Service - Training / Knowledge-Based
Country / Region
United States
Entrant Company
Berkshire Hathaway Home Services Georgia Properties
Category
Marketing - Marketing Department / Team of the Year
Country / Region
United States
Entrant Company
Makers Nutrition
Category
Entrepreneur - Manufacturing
Country / Region
United States